Logo Design package
At Wael F Design, logo design is never just about aesthetics — it’s about creating a strategic visual identity that tells your brand’s story with clarity, confidence, and character.
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It all begins with a discovery call where I get to know you, your brand, and your goals. From there, I’ll review your brief and moodboard, and dive into thoughtful brand research — exploring your industry, competitors, and audience to uncover meaningful insights.
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Based on that foundation, I’ll present three distinct visual directions. These will include sample logos, color palettes, typography, and other brand elements, helping you clearly visualize where your identity could go. Once a direction is chosen, the real design journey begins.
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This is where thinking meets craft. I’ll explore dozens — sometimes hundreds — of creative ideas, refining the best ones into a final logo that’s timeless, strategic, and uniquely you. Afterward, I’ll walk you through a comprehensive presentation that explains every design decision, along with real-world mockups to help you envision how your logo lives and breathes in your world.
This package includes:
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Primary logo design (your hero mark)
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Secondary logo variations (responsive, stacked, monogram, etc.)
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Logo usage guide (1-page brand cheat sheet)
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Color palette & typography pairing
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Realistic brand mockups for presentation and client use
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Industry standard files & exports
Visual Identity Design package
At Wael F Design, I believe a logo is just the beginning — it’s the door to an entire visual world your brand will live in. This package is designed for those ready to build a complete and cohesive brand presence across all touchpoints.
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Just like my logo design package, we begin with a discovery call, followed by in-depth research and analysis of your brand, industry, and audience. I uncover opportunities, study your competitors, and explore what will make your identity unforgettable.
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From there, I develop and present at least two tailored visual directions, featuring logo concepts, typography, color palettes, and more — helping us align on the creative vision. Once we define your direction, I craft a full visual ecosystem that captures the essence of your brand.
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Together, we’ll shape your color strategy, typography system, layout style, iconography, and brand patterns — ensuring that your identity works seamlessly across every format, from social media to signage, packaging to pitch decks.
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To maintain clarity and consistency, I compile everything into a beautifully designed, easy-to-use brand guidelines document — your visual rulebook for confident brand expression.
This package includes:
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Primary logo design
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Secondary & responsive logo variations
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Typography system (including usage hierarchy)
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Iconography or pattern elements
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30–40 page custom brand guidelines (.PDF)
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Industry standard files & exports
Bespoke Design package
Where Vision Meets Possibility
At Wael F Design, I understand that not every project fits inside a box — and that’s exactly where my Bespoke Design Package comes in. This is a fully customizable, open-ended creative collaboration built around your unique brand goals.
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Whether you’re launching something bold, evolving your identity, or simply need tailored design support beyond the typical — I’m here to help you bring your vision to life with intentional, high-impact visuals.
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This package can stand alone or serve as a powerful extension to your logo or brand identity project. It’s ideal for those ready to go beyond the basics and invest in meaningful design that truly moves people.
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Brand identity (visual & verbal identity, personality, archetypes, etc.)
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Branded Collateral (e.g. apparel, business cards, stationery, advertising assets, etc.)
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Packaging Design (Product packaging, Labels, tags, and Retail-ready mockups)
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Digital & Motion Assets (Brand animations or logo reveals, Social media templates)
- Brand Naming Support (Creative name exploration, Domain research)
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Industry standard files & exports
This package includes:
Anything else you dream up...
Have something unusual or exciting in mind? Let’s talk.
I’ll help you shape a creative solution that fits your purpose and audience — without compromise
What you get:
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Strategic discovery session
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Custom design direction based on your goals
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Tailored visual assets crafted for real-world use
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Clear file delivery & usage guidance
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Ongoing collaboration throughout the project
Your brand is unique — and your design solution should be too.