Client Process
Let’s Talk First
Before anything official happens, we hop on a quick 30-minute discovery call. This isn't just a formality ? it?s a chance for me to really get to know you, your brand, your goals, and where I can deliver the most impact. We'll sketch out a verbal overview of your project?s scope, timeline, deliverables, and budget.
Proposal Time
Based on everything we discussed, I'll create a custom project proposal tailored to your needs. I usually present tiered options (think: Bronze / Silver / Gold) so you can choose what fits best. Each option outlines the project breakdown, deliverables, and investment clearly? no surprises.
Signed, Sealed, & Locked In
Once you select your preferred package, I'll send over:
- A contract to sign
- A project questionnaire
- A 50% deposit invoice
- A simple moodboard guide to help shape your visual direction
As soon as I receive the signed contract and deposit, your project is officially booked in and reserved on my calendar.
Design, Refine & Deliver
We'll go through each phase together, with clear approvals at every step. Once everything's approved, I'll send:
- The final invoice
- A clean, well-organized folder with all your brand assets (logos, files, guides, etc.)
You'll walk away with everything you need to launch confidently? and yes, I'll be here for support even after handover.
My Promise
This process isn’t just about deliverables — it’s about building clarity, trust, and a brand you’re proud of.
Let’s bring your vision to life, the Wael F way.
Design Process
Crafted with purpose. Built on clarity. Delivered with care.
Research & Discovery
At Wael F Design, every great brand identity begins with curiosity and depth. Armed with your brief and moodboard, I dive into a focused exploration — studying your industry, audience, and competitors with care. Through strategic research and creative intuition, I uncover key insights that shape our direction and ensure the design is not only beautiful, but meaningful, relevant, and built to connect.
Design Direction
With insights from our research, I define the creative path that aligns with your vision and goals. I craft at least two distinct design directions—each featuring example logo concepts, color palettes, and typography systems—all built to reflect your brand with clarity and style. These directions are presented thoughtfully, and you’ll receive a full deck afterward to support a smooth and collaborative feedback process.
Initial Ideas
This is where thinking meets creativity. With the chosen direction in mind and the insights we’ve uncovered. I begin exploring bold ideas and smart solutions with fresh eyes. I dive into renowned logo and identity bookst’s a phase filled with curiosity, experimentation, and creative momentum.
Sketches
Once we lock in the direction, I explore a wide range of logo concepts of ideas. The goal is to explore freely, push boundaries, and uncover unexpected gems. It’s a creative deep dive designed to surface the strongest, most authentic visual expressions of your brand.
Idea Development
From a sea of sketches, I select the strongest concept — the one that answers your brief with clarity and purpose. This is where art meets precision. I refine and build out the chosen direction, introducing key brand elements like color, typography, and layout. Through careful vectorization, grid work, and thoughtful detailing, the design begins to evolve into a fully realized visual identity.
Design Presentation
With the design work complete, I create a comprehensive presentation that walks you through every creative decision — from concept to execution. Each element is explained with clarity and purpose, so you can fully understand the strategy behind the visuals. To bring it all to life, I include mockups tailored to your industry, helping you visualize how your new identity will look, feel, and perform in the real world.
Feedback & Final
Once you’ve had time to review the presentation and reflect, you’ll share your feedback with me via email. Whether it’s a green light or a few thoughtful refinements, I take the time to carefully review and address each point. If needed, I’ll present updated versions until we reach a final result we’re both proud of. This phase is all about collaboration, clarity, and getting it just right.
Is every project structured this way?
For the most part, yes — this process is the foundation of how I create thoughtful, effective design work. It’s structured, collaborative, and built to deliver clarity at every stage. That said, I understand that every brand and brief is unique. When additional deliverables or alternative workflows are needed, I’m always flexible and happy to adapt to what works best for you.