Tips For Clients
- Wael Fathallah
- Apr 8, 2020
- 1 min read
Updated: May 12
Design is a Collaboration
The best results come when you trust your designer and stay engaged throughout the process.
Share Your Vision Early
Clear briefs save time. The more you tell us upfront — your goals, values, and audience — the better the outcome.
Trust the Process
Branding takes time and exploration. What looks “simple” is backed by hours of research, sketching, and refinement.
Feedback > Fixes
Instead of “make the logo bigger,” say “I want it to feel bolder.”
Give context, not just direction.
Branding is More Than a Logo
It’s your voice, tone, color, and how everything feels.
Don’t stop at the symbol — build the full system.
Respect the Craft
Behind every logo is strategy, psychology, and purpose.
Good design isn’t cheap — because it works.
My Final Thought:
Design is not just what you see — it’s how it makes you feel and what it makes you do.
Whether you're starting out or scaling up, I'm here to help you build brands that truly connect.







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