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Tips For Clients

Updated: May 12

  1. Design is a Collaboration

    The best results come when you trust your designer and stay engaged throughout the process.

  2. Share Your Vision Early

    Clear briefs save time. The more you tell us upfront — your goals, values, and audience — the better the outcome.

  3. Trust the Process

    Branding takes time and exploration. What looks “simple” is backed by hours of research, sketching, and refinement.

  4. Feedback > Fixes

    Instead of “make the logo bigger,” say “I want it to feel bolder.”
    Give context, not just direction.

  5. Branding is More Than a Logo

    It’s your voice, tone, color, and how everything feels.
    Don’t stop at the symbol — build the full system.

  6. Respect the Craft

    Behind every logo is strategy, psychology, and purpose.
    Good design isn’t cheap — because it works.

    My Final Thought:

    • Design is not just what you see — it’s how it makes you feel and what it makes you do.

    • Whether you're starting out or scaling up, I'm here to help you build brands that truly connect.

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©  WaelF.design  |  Logo & Brand identity 2019

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