💡 How I Work Better Throughout the Day
- Wael Fathallah
- Apr 8, 2020
- 2 min read
Updated: May 12
Let’s be real: creative energy isn’t something you can turn on like a switch. As a brand and identity designer, my workflow needs both structure and space for inspiration. Over the years, I’ve fine-tuned my day so I can create meaningful, strategic work without burning out. Here’s what’s been working for me:
🌤 Start slow, start smart
I begin my mornings with quiet planning — not rushing into emails or tasks. Instead, I review my goals, sketch a few loose ideas, or take 10 minutes to read something inspiring. It’s my creative warm-up.
⏱ Time-block the creative zone
There’s a big difference between working and designing. I protect 2–3 hours of distraction-free time in my day for deep creative work: logo sketches, brand systems, typography exploration. No multitasking. Just flow.
💬 Communicate clearly, early, and often
Whether it’s with a client or a collaborator, I aim to keep communication clear and proactive. It saves hours of revision and keeps the vision aligned from the start.
🧠 Keep systems visual and simple
Brand strategy can get messy fast. That’s why I lean on structured brand boards, color systems, and logo grid presentations to keep ideas focused.
A visual process = less guesswork, more clarity.
☕ Pause to reset, not to scroll
Whenever I hit a creative block, I step away. No doom-scrolling. Just a walk, a stretch, or even switching to a lighter admin task. Most of my “aha” moments come when I’m not staring at the screen.
🔄 Reflect and improve
At the end of each day or week, I ask: What drained me? What energized me? I adjust from there. Every brand is unique, and so is every workflow. I believe good design starts with thoughtful systems — including how you manage your time.







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